Navigare's license
Licensing this brand means adding value to your product.
Certify the authenticity of your product with a hologram.
Without denying the past, the property aims to reinterpret the concepts of functionality, technicality and comfort, typical of Navigare's past, in an updated way to today's tastes and needs, for a "normal" man who wants to feel at ease in the arc throughout the day with the same item of clothing, from work to an aperitif to after dinner.The Navigare men's total look is partially made in-house and partially by subcontractors, while the accessories (underwear, swimwear, home linen) are licensed, all to Italian companies. Only for the Chinese market there are two Navigare licensees for clothing and underwear.
Navigare's turnover was around 30 million euros in 2017, growing by around 4% in one year. "This is the turnover generated with the sell-in, while in terms of sell-out overall the Navigare brand moves around 150 million euros", the CEO is keen to underline. The 2018 growth target is 5-8%. The first outlet is Italy with 75% of the turnover. The markets of the former Yugoslavia" follow (Croatia, Serbia, Montenegro, Slovenia, etc.) with 10% of the turnover, and Russia with 7%, but with the most interesting growth prospects, while the remaining 8% is spread across a series of European countries. Abroad does not include China, which is not directly controlled. On sales made in the network of about 100 local Navigare single-brand stores, the company only receives royalties.
In addition to the repositioning process in Italy, which will end in the next two years with prospects of stability, Navigare will now focus more intensely on foreign development, looking essentially towards the East. "Although we are not a fashion brand, in these markets we are able to assert fact of being Italian", says the CEO. "In fact, from 2019 we will look at an expansion in Poland and Ukraine, countries in which I believe a lot, and we are evaluating a project in Turkey".
Navigare (which boasts a past sponsorship of a well-known cycling team, and is still the main sponsor of the Giro d'Italia under 23) is distributed in around 500 shop windows in Italy, and boasts 20 single-brand stores in the Boot, almost equally divided between direct and franchised. Another 12 are located abroad and are all managed by local partners. Last year it opened two flagship stores in Russia, not managed directly, a country where it will open two more, one at the end of 2018 and the other at the beginning of 2019.
Holograms
In order to protect licensees from the phenomenon of forgery, it was produced in collaboration with Consul+ Srl, a company leader in the anti-counterfeiting sector, an anti-counterfeiting hologram for each licensed product certifying its validity.
