For Brand Oasi it is important to show concrete results to its customers and one of The main advantages of licensing a brand is to establish fees, i.e. royalties, based on the turnover derived from the quantity of products or services sold by exploiting the image of the brand.
The result of so much effort is therefore about to materialize, and here too Brand Oasi assists the licensor and the licensee in the management of royalty reports in accordance with the contract deadlines and control of licensed products and sales volumes. All this is possible thanks to our exclusive software for licensing and also the tool most effective and cheapest anti-counterfeiting device currently on the market: the hologram.
Exploit the potential of royalties
Revenues from royalties, in addition to being a real profit for the company, represent a form of support and promotion for the brand itself. We often think mistakenly that it is only the licensee who invests in advertising to increase product sales branded, but just as much work and investment goes into the brand itself to maintain popularity achieved over time.
A famous fashion brand, for example, participates in fashion shows or appears in magazines specialized in the sector or, again, a well-known car brand competes in timed races on circuits. These public relations activities in addition to improving the brand image, bring countless advantages to the licensees themselves who, enjoying that free visibility for them, can increase turnover.
To make this complex machine work properly, indicate in the agreement the royalty percentage and the amount of the guaranteed minimum, but it is necessary to check at each deadline that everything is proceeding correctly. Royalty control management and compliance is a key part of our work as an agency.
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Automate your royalty check with our software
To meet customer needs and offer everyone the ability to monitor it in real time development of the license, we offer the market an exclusive software, International Licensing Project, which allows the companies that license their brands and the licensed companies to keep the item catalogue and periodic reports.
The software, entirely in the cloud, consists of an area dedicated to the brand to allow its conservation of contracts and approving the production of a certain product or service, and of an area exclusive to the licensee to upload the sales report based on deadlines established in the contract.
Brand fraudulent use protection
When signing a license agreement, it is also good practice to make a plan anti-counterfeiting which consists in the application of an adhesive hologram on the product or on the descriptive tag of the same. This trick has multiple benefits which we will see explained later, but the most important of all remains to not compromise trust in the relationship between licensor and licensee.
The use of a holographic security label allows, for example, at a glance to identify an original product compared to a fake one, or even through a unique numbering al laser it is possible to identify the licensee and monitor the licenses territorial and therefore see if the product is on sale in the place and in the authorized channel. Many licensees are reluctant to adopt this system as they perceive it as narrow and rigid check. In truth, preventing unfair attitudes among the licensees is precisely for theirs protection.
Other uses of the holographic protection are indicated in the case of import from abroad of the products. In fact, customs controls could interpret the transit of the goods as a attempt to introduce counterfeit products on the market. With the holographic system you can certify the originality of the product and obtain the clearance.
The hologram as a marketing strategy
We have seen that the hologram has the main purpose of protecting the brand, but it is also possible to exploit it at an image level, presenting it to consumers through a targeted advertising campaign. In this way the consumer is educated to a conscious purchase aimed at discouraging counterfeit.
In more complex and structured situations it is possible to allow the consumer to verify the engraved code on the hologram by registering on a specific website. The consumer therefore in exchange for his personal data he obtains access to contents exclusive to him, allowing the brand to get a more detailed analysis of its supporters and design one even more effective strategy.