In the field of licensing, brands in fashion are among the most requested. In recent years the fashion industry has undergone a substantial evolution of licensing agreements, thanks to the particular increasingly competitive context, as well as the globalization, which have contributed to determining the rise of the so-called "new markets".
The fashion licences have therefore represented an effective strategic tool mainly aimed at the progressive growth of the main national and international maisons.
In the trademark license to use a trademark, the licensor, owner of the property rights industrial, grants the licensee, temporarily and upon payment of pre-established royalties, the right to use the trademark. In fact, it is one of the most suitable business tools to reach the main growth objectives linked to turnover, to the range of products/services available thus as to its large-scale diffusion.
The main licenses in fashion
There are many types of licenses used in the clothing and fashion sector which, below the purely strategic aspect, they can concern the production, the commercial distribution or on both activities related to one or more products.
The merchandising agreements see as a precondition the notoriety and authority of which provides the licensor with reference to specific product categories. This license allows the extension of categories, offering the licensor or licensor the opportunity to broaden his range of products and consequently the relative turnover.
Among the possible agreements used in the fashion sector we find licenses opportunities that represent, on the other hand, types of contract that provide for the integration of products/services that do not differ from what is the licensor's core business, representing it a natural evolution.
A particularly widespread strategy in the fashion sector, since it allows for the same licensor to implement the range of references and products offered, significantly reducing the investments.
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How licensing works in the fashion sector
The practice of licensing is particularly widespread in the fashion sector, as it supports all the activities that this segment of the market imposes in an extremely positive and effective way.
In fashion licenses the licensor, owner of an exclusive right such as a trademark, as well as a model or a project, transmits to the licensee the opportunity to exploit it freely provided that the duties and conditions imposed by the stipulated agreement.
It is important, in fashion licensing agreements, to establish both the contractual conditions and any time constraints with precision and accuracy, in order to establish a collaboration relationship that is as profitable as possible.
Brand Oasi offers its thirty years of experience in the licensing sector, which allows it to provide a personalized service dedicated not only to search for licensees and related strategic analysis, but also brand development brand, scrupulously following each customer in the stipulation of the license agreement.