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TRASGRESSIONE · REBELLION
The courage to follow your own path. A bold little symbol for independence - and for those days when you need your own space.
YOUR WAY's license
Licensing this brand means adding value to your product.
Certify the authenticity of your product with a hologram.
YOUR WAY · CHOOSE YOUR MOOD
A sign for every side of you.
Some days you want to say "Follow me"; on others, "Today I need my own space." YOUR WAY turns the familiar language of road signs into little pieces of jewellery that speak for you. A symbol, an emotion, your own way of being.
01 · THE IDEA
Where road signs meet emotions.
Everyday signs become a personal alphabet: enamelled 925 sterling silver pendants and earrings chosen to express your character, your mood or a message you want to share. Playful, immediate and recognisable, YOUR WAY makes self-expression part of getting dressed.
The jewellery is handmade by Thomas i gioielli, a goldsmith in Arezzo, Italy. Silver and vivid enamel capture the graphic impact of road signs in small objects to carry with you. The supplied pendant cards indicate a size of 1 cm.
02 · THE COLLECTION
Choose the sign that feels like you.
AMICIZIA · FRIENDSHIP
Make room for the people who matter. A small symbol to wear or give, celebrating connection, closeness and being there.
LEALTÀ · LOYALTY
A steady point when everything changes. Blue enamel and simple geometry offer a quiet way to say: "I am here."
ONESTÀ · HONESTY
The beauty of being yourself. Clear colours, sincere intentions and a message to keep close to your heart.
DANGEROUS
A touch of humour and a personality that gets noticed. For days when your mood deserves a little warning sign.
WEAR YOUR MOOD
Studs or drops, familiar signs become expressive details. The original images show selected interpretations of the earring line.
03 · A CLOSER LOOK
Small signs. A distinctive presence.
The red of a no-entry sign, the blue of a parking sign, the geometry of triangles: YOUR WAY finds its character in the contrast between silver and enamel. From a pendant on a black cord to a stud earring, the same visual language becomes a personal detail to wear every day.
04 · AN OPPORTUNITY FOR DRIVING SCHOOLS
Your journey starts here.
Passing a driving test is a moment to remember. YOUR WAY can turn it into a small gift to keep: a pendant, charm or keyring inspired by road signs, presented in packaging bearing the driving school's name and a message for the road ahead.
6,589
active driving schools in Italy in 2025. A nationwide network of potential business customers, with new students and gift occasions throughout the year.
Source: Italian Ministry of Infrastructure and Transport, Esiti esami 2025, driving-school activity table, p. 77 (report copy hosted by SIDA/Patente.it).
A gift for the right moment
The connection between road signs and learning to drive is immediate. Given after a successful test, the gift can help a driving school create a memorable experience and offer a tangible keepsake. A customised card, box or separate tag can feature the school's identity while keeping the YOUR WAY design recognisable.
- A gift for new licence holders: a small kit included in the course, with potential repeat orders for new students.
- A premium present: 925 sterling silver jewellery for special initiatives or optional purchase.
- Supply to groups and networks: a coordinated offer across multiple locations, also through promotional-product distributors.
Illustrating the commercial potential
Reaching a small part of the network could already generate meaningful volumes. The following simulation assumes 50 promotional gifts per school per year at an illustrative supply price of EUR 8 each, excluding VAT, for a future promotional range.
| School customers | Share of total | Units/year | Illustrative revenue |
|---|---|---|---|
| 100 | 1.5% | 5,000 | EUR 40,000 |
| 300 | 4.6% | 15,000 | EUR 120,000 |
| 650 | 9.9% | 32,500 | EUR 260,000 |
Illustrative assumptions, not sales forecasts or quotations. The EUR 8 price is not a quotation for 925 sterling silver jewellery. Revenue refers to product supply before manufacturing, packaging, personalisation, logistics, selling costs and royalties. It is neither profit nor guaranteed revenue for the brand owner.
To make a gift programme viable at scale, the proposal is to develop a promotional range with dedicated materials and pricing, alongside the silver jewellery. An initial trial with selected driving schools would test appeal, budgets, minimum orders and repeat purchases before a wider rollout.
A new direction for manufacturers and licensees: develop YOUR WAY into a driving-school gift collection, with samples, packaging and commercial terms to be agreed together.
05 · CLOTHING & ACCESSORIES
Your style, in every direction.
The YOUR WAY visual language takes shape in a contemporary collection proposal: everyday clothing, enamel details and coordinated accessories. Road signs become small graphic accents, geometries grow more subtle, and colours work with the texture and fit of each piece.
Concept renderings: clothing, accessories, materials, graphics and finishes are brand-development proposals to be defined with the licensee. These images do not depict products already in production.
YOUR WAY · LICENSING OPPORTUNITY
A distinctive language. New paths to explore.
Jewellery, clothing and accessories: a visual identity with room for new collections and collaborations. Proposed for Italy in Fashion and Textiles, with product classes 14 and 25.
Some content on this site may have been drafted, translated or reworked with the support of artificial intelligence tools and is subject to human review. The information is indicative only and does not constitute legal advice or a contractual commitment. Learn more about AI transparency
Available categories
The licences highlighted in green are fully available. Those in yellow have already been licensed for certain territories, customer types or product sectors, but remain available for other uses. For further details, or to check availability for your specific use, please contact us.
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