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Founded in 1870 by John D. Rockefeller, Standard Oil soon became the largest oil company in the world, making its creator the richest man in America.
He invested a large part of his assets in coal mines, railways, insurance companies, banks and entrepreneurial initiatives of various kinds.
It is probable that if Standard Oil had not existed, the entire history of the 20th century would have had to be rewritten.
Standard Oil has been the soul and essence of the American fabric.
At the end of the Thirties, Standard Oil hired the great designer Raymond Loewy - who is remembered for the TWA logo, the Coca Cola bottle, the Lucky Strike cigarette pack - with the task of creating a Petrol Jacket with cape, in fabric waxed and waterproof for oil field workers.
The Pocket Jacket will be re-proposed with a revisited style and fabrics.
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