The analysis of our customers and the search for new opportunities is one of our strengths. Backed by a thirty-year database and just as much experience, we know how to reach the best customers and how to develop new opportunities together. In addition to carrying out sector studies on brand effectiveness in an ever-growing market, it is equally important and strategic to find a partner with adequate investment capacity and who above all believes in the brand proposed to create ongoing work with growth prospects.
Licensing is a sector that requires in-depth experience and flexibility: this is why Brand Oasi proposes itself as a mediator between the licensee and the parent company, between the distributor and the brand but also between a brand and another brand (co-branding).
Finding the right partner for the Brand
That's why the primary objective in Brand Oasi is to facilitate the meeting between licensor and licensee, and to do this we intensely exploit the website as a revolutionary digital showcase, where starting from a product it is possible to identify and search for the multitude of licenses and trademarks available. The intense advertising campaign also allows you to reach those users looking for the license of another brand or a similar product. In support we use a constantly updated proprietary database divided by geographical area and product categories. The ideal partner is truly just a click away.
Receiving an application is not enough, Brand Oasi does more, and verifies the investment capacity of the interested party as well as making sure that the distributed products have the sufficient quality required by the brand. Furthermore, studying the positioning of the licensee is essential to understand which customer base it can reach and in how long it takes to complete satisfactory results. Seeing make the most of the potential of the brand and seeing the companies involved in the project grow is our goal.
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How to choose the type of license
When entering into a trademark license it is possible to use various types of licenses, depending on the needs and requirements set goals. In particular, it may happen that the brand owner already has one of his own internal production and that you therefore wish to license only a specific category of products or services; another situation may be the differentiation of products based on the territory. Having a sportswear license with only one licensee may be less beneficial rather than having an alpine resort license for ski clothing and a resort license marine for water sports clothing.
The exclusive license
When the use of the trademark is granted to a single subject we speak of exclusivity, and in this case the licensee can have the concession for all the products of the brand in question, or limited to one or more categories of products.
The non-exclusive license
Unlike the exclusive license, in this case the licensor grants to one or more licensees, including himself, the right to use the trademark for all products or limited to one or more categories.
Negotiation management
From the first contact to the management of the negotiation, from email exchanges to videoconferences and e-mails telephone calls, from the offer to the economic conditions up to the stipulation of the contract, whether it be a licence, a co-marketing operation or a joint venture, Brand Oasi offers a turnkey solution hand able to save you precious time for the parallel development of yours business.
We don't make short-term projects: in contracts we carefully evaluate the duration, the economic conditions, the return in terms of visibility and the investment necessary to support the licensee and the parent company. In creating a contract, we solve legal issues first occur and ensure the most advantageous terms for our customers. We do in charge of our clients' legal processes in order to manage the operation in the fastest and most accurate way possible, a valuable service that few companies can offer with competence and seriousness.
Check budgeted results
Signing a contract translates into mutual commitment and responsibility for the licensor and the licensee, and for Brand Oasi this means defining over the duration of the contract goals from reach. In fact, it may happen that for reasons external to the will of the parties either impossible to achieve a certain goal and therefore the brand and licensee fail to work in synergy to produce the best possible result in terms of profit.
During the negotiation phase, we identify in time what the criticalities may be to then define the best terms to withdraw from the contract before the expiry date. In this way we allow to the brand to quickly resume the diffusion of the product through a new licensee and al at the same time we protect the licensee from too expensive investments.