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Launch of Original Marines into the World of Licensing: Expanding a Lifestyle for the Whole Family

Original Marines was founded in 1983 and has established itself as a point of reference in the children's and baby clothing sector, initially also introducing clothing for adults, and in over forty years of history it has established itself as a leader in the sector, standing out for quality, style and innovation.

Today, with a consolidated presence in Italy and abroad with approximately 650 stores, Original Marines is ready to embark on a new and exciting journey in the world of licensing.

This strategic expansion aims to offer a complete range of products also for adults, enriching the existing offer for the little ones and creating an integrated brand experience for the whole family.

Licensing Opportunities: Expanding the Original Marines Universe

Original Marines' entry into the world of licensing represents a unique opportunity to collaborate with strategic and innovative partners, expanding the brand's reach and reaching new market segments.

This initiative is based on a thirty-year solid experience in the children's clothing sector, combined with a clear vision for expansion into the adult segment.

Licensable Products: A Complete Range for Adults and Children

Original Marines offers a wide range of licensable products, divided into two main categories: adults and children/infants.

Adult Products

Original Marines extends its offer to the adult segment, offering a complete line of products that reflect the dynamic Look and feel and Contemporary Lifestyle of the brand.

This range can include:
  • Luggage and Leather Goods: Travel bags, backpacks and wallets made with high-quality materials, ensuring durability and a sophisticated design
  • Accessories: Belts, hats, scarves and covers for electronic devices, combining functionality and elegant style
  • Gadgets and Covers: Protections for smartphones, tablets and other devices, personalized with the distinctive Original Marines motifs, for a touch of style in every daily detail
These products for adults not only expand the brand's offer, but also allow it to reach a wider audience, creating new opportunities for growth and loyalty.

Products for Children and Babies

Original Marines continues to expand its offer for children and babies, with products that go beyond clothing and accessories.

The range may include:
  • Pushchairs: Ergonomic and easy-to-handle models, designed to ensure safety and comfort during walks
  • Back to School: Pencil cases, backpacks, diaries and other school accessories, designed to accompany children throughout the school year
These products are designed to meet the real needs of children and their parents, combining practicality, comfort and attractive design.

Licensing Strategy: An Innovative Approach

Expansion into the world of licensing represents a key strategy for Original Marines, allowing it to diversify its offering and reach new market segments.
Partnering with reliable and innovative licensees will ensure that each product reflects the values and aesthetics of the brand, while maintaining the excellence that has always distinguished Original Marines.

Key Elements of Licensing Strategy

Original Marines continues to expand its offer for children and babies, with products that go beyond clothing and accessories.

The range may include:
  • Partner Selection: Collaborate with licensees who share the brand's values ??and have specific expertise in their respective sectors
  • Quality Control: Ensure that all licensed products maintain Original Marines' high quality standards
  • Continuous Innovation: Constantly introduce new products and collections, keeping the brand up to date with the latest market trends
  • Sustainability: Integrate sustainable practices into the production and distribution of licensed products, promoting responsible fashion and lifestyle

Original Marines Values ??and Philosophy

Quality and Durability

Original Marines stands out for its use of selected materials and attention to detail, guaranteeing resistant and comfortable products and high quality standards. Each garment and product is designed to last over time, responding to the practical needs of consumers.

Functional and Attractive Design

The design of Original Marines combines casual and sporty style with ever-modern elements, creating practical and versatile products. Each collection is designed to be in line with current trends and needs, always maintaining a distinctive and original touch.

Sustainability and Ethics

Original Marines is committed to sustainable production practices, using eco-friendly materials and processes with low environmental impact. The company works with suppliers that respect high ethical and environmental standards, promoting responsible fashion.

Innovation and Tradition

The brand finds a perfect balance between traditional inspiration and continuous innovation. This approach allows to create collections and products that respect the Look and feel of the brand, while integrating the latest market trends.


Why Choose Original Marines in Licensing?

  • Experience and Consolidated Success: Forty years of experience in the sector with a solid distribution network and a reputation for reliability
  • Wide Product Range: Extension of the range to cover both the adult and children's segments, offering complete solutions for the whole family
  • Continuous Innovation: Always updated collections and strategic collaborations with iconic brands, ensuring freshness and constant appeal
  • Commitment to Sustainability: Conscious choices towards a more responsible fashion, in line with the expectations of modern consumers

 

The launch of Original Marines into the world of licensing marks the beginning of a new era for the brand, expanding its offering and strengthening its global presence. With a solid foundation of success and a clear vision for the future, Original Marines is ready to conquer new markets and further consolidate its position as a leader in the sector.
We invite partners and stakeholders to join us on this exciting journey, to build together a future of success and innovation.

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