Coconuda's license
Licensing this brand means adding value to your product.
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The Brand
Founded in 1998 by a historic Neapolitan family, the Coconuda brand has always been active in the women's fashion world.The brand immediately established itself in the Italian market thanks to the strong strategic skills in both marketing and product of its founder Antonio Esposito.
The Restart
After almost 25 years of the brand, the company has decided to restart under the artistic and commercial direction of the second generation, with a new ambitious, complete repositioning project.All this will happen without neglecting the company and artistic philosophy of the last years of its history. Therefore, marketing, product, sell-in and sell-out, and positioning will remain key points for this major relaunch.
Fast Fashion Pioneer
The brand "COCONUDA" has always been a hard worker in the communication world and is recognized as a pioneer in the fashion sector, in a market defined as fast fashion.Since then, every year efforts have been made to always offer something more and make the brand recognizable to the public.
Iconic Brand
It is no coincidence that today, after more than 25 years, the term "COCONUDA", although a fantasy word, has managed to enter the minds and language of Italians, who recognize its positioning and commercial identity.New and old customers will find the 2022 \"COCONUDA\" to be high-impact and at the same time highly responsive to their needs.
The New Strategy
The new strategy foresees an almost total renewal of the brand: updated aesthetic lines, improved fabrics and fit, and more impactful communication campaigns. TV commercials, famous testimonials, and a strong social presence, especially with the \"COCONUDA CAVEAU\" bag line, will strengthen customer desire and sales.
Elegance Made in Italy
The outerwear, suits, blouses, elegant dresses, and \"COCONUDA\" garments are a strong point of the brand, all made in Italy with sizes up to 52/54 and exclusive patterns.The \"CAVEAU\" line introduces the brand?s first bag, with a patented closure and recognizable design, a true accessible jewel for everyone.
Coconuda at Sanremo 2022
The Coconuda commercial at Sanremo 2022 stood out, as always, for its originality and simplicity.The company's new strategy is to further establish a brand that is already part of fashion history.
Second night of Sanremo, 13,572,000 viewers and 55.3% share... it was a record!
Diversity Media Awards 2018: Coconuda Wins
In the corporate marketing and communication sector, the winner of the Best Advertising Award was Coconuda with the commercial Love Yourself As You Are.In the campaign launched in September of the previous year, the protagonist is Vladimir Luxuria together with the company's CEO Fabio Coconuda. The video is an invitation to freedom of expression, ending with the claim "Coconuda dresses your femininity".
Participation in Temptation Island VIP 2018
The brand owner, Fabio, and his girlfriend Marcella chose to participate in Temptation Island Vip 2018, the prime-time reality show on Canale 5 hosted by Maria De Filippi.Fabio, speaking about his girlfriend, declares: "She is the woman of my life, we are a very close couple and before taking an important step I participate in Temptation Island to understand if this is the right path."
Holograms
In order to protect licensees from counterfeiting, an anti-counterfeiting hologram has been produced in collaboration with Consul+ Srl, a leading company in the anti-counterfeiting sector, for each licensed product, certifying its validity.
