IO VIVO!'s license
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The Project and Its Motivations
"Io Vivo!" it is more than just a brand; it is a philosophy of life that embraces living without age limits.The brand aims to resonate with individuals who identify with a youthful, dynamic and open approach to life. The project was born out of a desire to create a community of people who live life to the fullest and inspire others to do the same.
The Mark of the "Ageless"
"Io Vivo!" represents the exclamation of those who wish to behave and define themselves with this philosophy of life.It symbolizes the idea of living every moment with liveliness and enthusiasm, regardless of age.
The Logo
The logo, as visible in the image, symbolizes the DNA of the people who share and identify with this philosophy.It reflects the art of living, a mix of colorful and energetic elements that represent the diversity and liveliness of the brand's followers.
Brand Identity
"Io Vivo!": A Philosophy of Being and LivingPersonality: "Io Vivo!" embodies a well-defined personality that is reflected in his clothing and lifestyle.
It's about wearing a dress and feeling comfortable, confident and young.
Inspiration: Wear "Io Vivo!" it means transferring this lifestyle to others, involving them in a youthful, lively and open way of life, suitable for any age.
Brand Identity
"Io Vivo!": Embracing an Active and Youthful LifeFree Time: Promotes an active and youthful approach to free time.
Waist: Encourages a youthful and enthusiastic outlook on life.
Spirit: It is the constant desire to live life to the fullest, always!
Brand Identity
"Io Vivo!" speak and dialogue with those who wear, understand and buy the brand.It is for individuals who want to live a positive, vibrant and satisfying life, having achieved their goals.
