EL CHARRO's license
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A Style Icon
Born in the mid-1980s, the Charro brand quickly gained a significant market share by introducing an urban country-west style with explicit references to the Tex-Mex myth and the world of Native Americans.
The Icon That Inspired the Paninari
This legendary universe, characterized by vast open spaces and individual adventure, reached its peak success with the phenomenon of the so-called "paninari". These were groups of metropolitan youth who emerged as true trendsetters, influencing a vast audience with their distinctive style and behavior. Thus, Charro became a true icon, representing not only group belonging but also the shared mythical universe it embodied.
The Contemporary Restyling
Undergoing a bold and significant restyling, the new brand reinterpret the core values of the iconic Charro universe in a modern way. Moving away from country echoes and "on the road" myths, Charro now embraces the glamour of the urban world, making it trendier and more dynamic.
The Desire for Freedom and Self-Expression
The city, with its tribes of concrete and enterprising metropolitan youth, is the new stage for this brand, highlighting a strong desire for self-expression and freedom in light of new urban fashion trends. The new Charro capitalizes on and enhances a highly successful icon, projecting it into a more attractive, relevant, and above all, contemporary dimension.
Already licensed categories
abbigliamento casual
abbigliamento formale
ciabatte e pantofole
Available categories
abbigliamento casual
abbigliamento da lavoro
abbigliamento formale
abbigliamento in pelle
abbigliamento per la danza
abbigliamento tecnico sportivo
abiti da cerimonia
abiti da sposa
accendini
album e figurine
articoli di abbigliamento per lo sport
articoli di cartoleria
articoli di cartoleria e cancelleria
articoli per ciclismo
bevande
birra
Bretelle e ferma cravatte
calendari
Calzature
Calzature antinfortunistiche
calze e calzini
camiceria
cappelli
Cartotecnica
collant e leggins
cravatte
fazzoletti di carta e salviettine
fazzoletti tessuto
gadget
Gift
Giocattoli
giocattoli e giochi
giochi in scatola
giubotti
guanti
intimo classico
Intimo Seamless
Intimo tecnico
jeans
linea mare e beachwear bikini
maglieria
maglieria cashmere
mascherine
palloni
pattini
penne
pigiameria
Prodotti per compleanni
pupazzi e peluche
salviettine
sciarpe e foulard
sigarette elettroniche
sneakers
t-shirts - felpe-polo
tatuaggi temporanei
tovaglioli di carta
tute sportive
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