No Limits's license
Licensing this brand means adding value to your product.
Certify the authenticity of your product with a hologram.
The birth
In 1990, thanks to the brilliant idea of its owner and creator, the Cavaliere del Lavoro Filippo Giardiello, entrepreneur in the world of watchmaking for 4 four generations, creator of the Sector brand, the "No Limits" brand was born to give propulsive force and relaunch to its Sector brand which it supports.
Extreme sports
The ingenious idea was to link the brand to the newborn world of extreme sports, riding the wave of what marketers of the nineties defined as "massification of the concept of adventure". The expression "No Limits" directly evokes a strong belief in realizing a company reaching out in search of its own limits.
No Limits Team
The birth of the "No Limits World" magazine attracts young sportsmen and women who want to organize their own extreme events. Many of them become members of the "No Limits Team" and the main actors of that incredible and exciting photographic and cinematic material that today constitutes the "Library No Limits". Among these we remember Patrick De Gayardon, Hans Kammerlander, Umberto Pellizzari, Gerard D'Aboville and many others.
The Notoriety
In 2005, No Limits commissioned Eurisko to carry out a study and verify its reputation, also in comparison with similar brands and/or competitors: the result is exciting: out of the total sample of interviewees, 27.8% had full perception of the Brand.A new research in 2015 records a confirmation of knowledge of the Brand equal to 41.37%
Co-branding
The strength of the No Limits brand combined with the strength of your brand multiplies the communication strength of your products.Holograms
In order to protect licensees from the phenomenon of forgery, it was produced in collaboration with Consul+ Srl, a leading company in the sector anti-counterfeiting, an anti-counterfeiting hologram for each licensed product certifying its validity.
