No Limits's license
Licensing this brand means adding value to your product.
Certify the authenticity of your product with a hologram.
The birth
In 1990, thanks to the brilliant idea of its owner and creator, the Cavaliere del Lavoro Filippo Giardiello, entrepreneur in the world of watchmaking for 4 four generations, creator of the Sector brand, the "No Limits" brand was born to give propulsive force and relaunch to its Sector brand which it supports.
Extreme sports
The ingenious idea was to link the brand to the newborn world of extreme sports, riding the wave of what marketers of the nineties defined as "massification of the concept of adventure". The expression "No Limits" directly evokes a strong belief in realizing a company reaching out in search of its own limits.
No Limits Team
The birth of the "No Limits World" magazine attracts young sportsmen and women who want to organize their own extreme events. Many of them become members of the "No Limits Team" and the main actors of that incredible and exciting photographic and cinematic material that today constitutes the "Library No Limits". Among these we remember Patrick De Gayardon, Hans Kammerlander, Umberto Pellizzari, Gerard D'Aboville and many others.
The Notoriety
In 2005, No Limits commissioned Eurisko to carry out a study and verify its reputation, also in comparison with similar brands and/or competitors: the result is exciting: out of the total sample of interviewees, 27.8% had full perception of the Brand.A new research in 2015 records a confirmation of knowledge of the Brand equal to 41.37%
Fashion & Talents 2025 - No Limits takes center stage in Milan and Rome
Another success for No Limits, the historic Italian streetwear brand, which presented its collections alongside students from the Accademia del Lusso and the eCampus University in two iconic locations of Italian fashion: Via Montenapoleone in Milan and Piazza di Spagna in Rome.During the 7th edition of Fashion & Talents, promising young fashion designers reinterpreted the heritage of the No Limits brand, pairing it with two big names in Italian fashion?Giuliano Fujiwara and Romeo Gigli?in a tribute to Made in Italy and creative freedom.
The collaboration featured garments inspired by the rebellious and authentic spirit that has always distinguished No Limits, combining innovation, research, and a passion for self-expression. Staff.
An important recognition also comes from the pages of Vanity Fair, which dedicated an article to the event, underscoring the project's value as a bridge between education and industry, between tradition and new generations of creatives.
A step forward in the brand's rebirth, which continues to inspire those who choose to live without limits.
Co-branding
The strength of the No Limits brand combined with the strength of your brand multiplies the communication strength of your products.Holograms with QR Code
In order to protect licensees from the phenomenon of counterfeiting, it has been produced in collaboration with Consul+ Srl, leading company in the anti-counterfeiting sector, an anti-counterfeiting hologram for each licensed product certifying its validity.
Benefits of Holograms
A Hologram with QR Code has numerous advantages for both the user and the brand:- Instant verification: by scanning the QR code, consumers can confirm the authenticity of the product in real time.
- Ease of use: no special equipment required, just a smartphone.
- Prevention of counterfeiting: unique codes eliminate imitations, protecting brands.
- Traceability: each product can be monitored and geolocalized, ensuring transparency.
- Commercial statistics: analysis of data relating to sales, market trends and company performance. They help make strategic decisions based on real numbers, improving competitiveness.
- Additional information: possibility to provide details about the product, such as provenance or certifications.
