Gian Marco Venturi's license
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Gian Marco Venturi's world is made up of sensuality and charisma: a world in which accessories are the protagonists and represent the character of the wearer.
Gentleman
Gian Marco Venturi has entered the gotha of Italian fashion with the discretion of a gentleman of ancient heritage, but the characteristics of fashion are formed by the elements of those who invent and create it: Venturi, man in tie and waistcoat, silk shirts and very fine leather shoes, he personally reflects his fashion image.
A look from which the lines he creates branch off, the peculiarities that have placed Venturi among the stylists who set trends are always projected towards the future. They capture the desire for novelty of potential consumers by giving the garments unpublished lines, new details and new color combinations.
All of this is creation that becomes style.
Gian Marco Venturi transferred the typically sartorial creativity of the exclusive model to industrial production, thus creating a perfect balance between quality and price.
Research
Graduated in economics and commerce, to please his parents, he has had a passion for fashion since he was very young, also attending the Textile Institute of Prato. After graduating, with a friend he created the first models in jeans fabric.
Lebole was the first to make him some proposals that he did not accept, preferring to maintain autonomy of orientation. He then granted his collaboration to some large clothing industries, to then pass on his signature as a designer to the knitwear collections of Marcko's Alexander, the Prêt-à-porter for Erreuno and the leather garments of Sader's.
In 1979 he made his debut with his own dynamic Prêt-à-porter which was appreciated by critics and the public. His first men's collection, presented in Milan in the summer of 1980, was a success that made him want to debut the following season with a women's collection as well.
In these beginnings there are all the salient connotations of his style: search for unusual precious fabrics , trend of volumes, precision of cut, accuracy of finishes.
The growth of his signature since then is very rapid.
Charm
In 1985, Gian Marco Venturi became a S.p.A. and began to produce in addition to Prêt-à-porter also sportswear and underwear, men's shirts, ties, socks, leather goods, jewellery, perfumes and eyewear.
In addition to the three single-brand boutiques in Japan and the 12 franchised stores, Gian Marco Venturi concluded exclusives with "Swank Shop" in Hong Kong and Taiwan, "Man and His Woman" in Singapore. Furthermore, Gian Marco Venturi products were distributed in more than 500 points of sale in Italy and abroad, among the most qualified in terms of image and prestige.
Venturi declared the ideal man and woman for his type of fashion: Rupert Everett for his natural elegance and his very European class and Charlotte Rampling because she is a chic woman, despite being endowed with an accentuated femininity to which the years have added a new and more subtle charm.
Although Milan is the city that has expanded its operational space, Florence remains his city where, as soon as he can, he runs to take care of his plants. In fact, plants inspire his chromatic sense.
Evolution
The Venturi man is a 30-35 year old man, he is attentive to fashion but does not get involved in excesses, for him the quality of the fabric and the tailoring play a decisive role and he does not neglect functionality. The Venturi woman prefers a look with clean lines, attentive to the flow of fashion, without ever getting involved in what is excess, therefore simply elegant and classy.
In summary, the stylistic product created by Venturi both in clothing and in all accessories is development and evolution, always free of useless frills that can characterize fashion in its changes. Venturi's favorite colors are pure colors par excellence, namely white, black and red.
This is how the world of Gian Marco Venturi grows and spreads, which for over thirty years has been configured with an always current and winning style.
Today, Gian Marco Venturi products focus on clothing, accessories, eyewear, shoes, leather goods, underwear and perfumes
Holograms
In order to protect licensees from the phenomenon of forgery, it was produced in collaboration with Consul+ Srl, a company leader in the anti-counterfeiting sector, an anti-counterfeiting hologram for each licensed product certifying its validity.